Intel’s ‘Intel Processor’ to Replace Pentium, Celeron Brands for Laptops in 2023

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Intel will decommission its legendary Celeron and Pentium brands used for basic notebook CPUs. Instead, starting in 2023, they will be referred to as the rather humble “Intel Processor” name. The move will allow the company to sharpen its focus on premium Core, Evo, and vPro brands and sell more premium CPUs. 

For now, Intel will continue to use Celeron and Pentium brands for desktop and embedded applications. When asked how this branding change would affect desktops, Intel told us, “Desktop has no new products in this segment slated for Q1 ’23.”

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