Doritos Crunch Cancellation

Nvidia Powers New Doritos Crunch Sound Cancellation Tech

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Have you ever wanted to eat a bag of chips while streaming or talking to your friends online? Well, Doritos has you covered. PepsiCo has launched the “Doritos Crunch Cancellation” campaign in Spain, and is providing a free software for noise cancellation.

TBWA Spain came up with the marketing idea and Glassworks developed the technology. The software, which utilizes AI, serves as a filter for streamers who want to snack during their streams but don’t want their audience to have to listen to the crunching sounds. Some of the most famous Spanish streamers, such as Auronplay, aXoZer, Reborn, and 8cho, have tested and promoted the software.

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