Asus UK Offers Terrible GPU Trade-in ‘Deals’ for RTX 40-Series Sales

Despite the criticism of being overpriced, Nvidia’s latest GeForce RTX 40-series products are presently some of the best graphics cards on the market. However, It looks like Ada Lovelace sales aren’t booming, as Asus UK (opens in new tab) has launched a trade-in program to bolster sales.

Asus’ trade-in campaign isn’t any different from your typical car or cellphone trade-in program. In fact, Asus offered a similar program in the past. You trade in your old graphics card, and the value is deducted from the price of the new graphics card. But, of course, you’ll have to analyze the action of doing so since sometimes it’s just financially better to sell the graphics card yourself than to trade it in.